Privacy Policy

Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Responsible Party


1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any information that can be used to personally identify you.

1.2 The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is ASP Fashion. The party responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.

 

2) Data Collection When Visiting Our Website

When you use our website for informational purposes only, meaning if you do not register or provide us with other information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website you visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymized form)

The processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used in any other way. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.

 

3) Cookies
In order to make the visit to our website more attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified duration, which can vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR, either to fulfill the contract, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and efficient design of the site visit.

In some cases, we work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) are also stored on your hard drive during your visit to our website. If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or generally. Each browser differs in how it manages cookie settings. These are described in the help menu of each browser, which explains how you can change your cookie settings. You can find these instructions for the respective browsers at the following links:

Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox:
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome:
https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari:
https://support.apple.com/kb/ph21411?locale=de_DE

Opera:
https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

 

4) Contacting Us
When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you, as well as for the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after your inquiry has been processed, which occurs when it is clear from the circumstances that the matter has been conclusively resolved, and unless there are legal retention obligations to the contrary.

 

5) Data Processing When Opening a Customer Account and for Contract Fulfillment
In accordance with Art. 6 (1) lit. b GDPR, personal data is also collected and processed when you provide it to us for the purpose of entering into a contract or when opening a customer account. The data collected can be seen in the respective input forms. Deletion of your customer account is possible at any time and can be requested by sending a message to the contact address of the responsible party listed above. We store and use the data you provide to fulfill the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial law retention periods and will be deleted after these periods expire, unless you have expressly consented to further use of your data or if further data use is legally permitted, which we will inform you about below.

 

6) Use of Your Data for Direct Marketing
6.1 Subscription to Our Email Newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called Double Opt-in procedure. This means we will only send you the email newsletter after you have explicitly confirmed that you agree to receive it. We will send you a confirmation email asking you to confirm by clicking a corresponding link that you wish to receive the newsletter.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) lit. a GDPR. When subscribing to the newsletter, we store the IP address registered by your internet service provider (ISP), as well as the date and time of subscription, in order to track any potential misuse of your email address at a later time. The data we collect during the newsletter subscription will only be used for the purpose of marketing communication via the newsletter. You can unsubscribe from the newsletter at any time via the provided link in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we have reserved further use of the data, which is legally permitted and which we will inform you about in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers of similar goods or services to those you have already purchased from our range via email. For this purpose, we do not need to obtain separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct marketing in accordance with Art. 6 (1) lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for this marketing purpose at any time with future effect by notifying the responsible party mentioned at the beginning. For this, only transmission costs based on the basic rates will apply. After receiving your objection, we will immediately cease using your email address for marketing purposes.

 

7) Data Processing for Order Fulfillment
7.1 The personal data we collect is passed on to the transport company commissioned with the delivery as part of the contract fulfillment, insofar as this is necessary for the delivery of the goods. Your payment data is forwarded to the commissioned financial institution as part of the payment processing, if this is necessary for processing the payment. If payment service providers are used, we will specifically inform you about this below. The legal basis for the transfer of data is Art. 6 (1) lit. b GDPR.

7.2 Use of Payment Service Providers (Payment Service Providers)

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“Purchase on Invoice” or “Installment Payment” via PayPal, we will pass your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6 (1) lit. b GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or—if offered—"Purchase on Invoice" or "Installment Payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies in accordance with Art. 6 (1) lit. f GDPR based on PayPal's legitimate interest in assessing your creditworthiness. The result of the credit check, which includes the statistical probability of payment default, is used by PayPal to decide whether to offer the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to the processing of your data by PayPal at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

  • SOFORT
    When choosing the payment method "SOFORT," the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we forward the information you provided during the ordering process, along with details of your order, in accordance with Art. 6 (1) lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data occurs solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose.

Further information about SOFORT’s privacy policy can be found at the following website:
https://www.klarna.com/sofort/datenschutz

 

8) Contact for Review Reminder
Own Review Reminder (not sent through a customer review system)

We use your email address to send a one-time reminder to leave a review for your order for the review system we use, provided you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR during or after your order.
You can revoke your consent at any time by sending a message to the responsible party for data processing.

 

9) Use of Social Media: Social Plugins
9.1 Facebook Plugins with Shariff Solution

Special additional customs clearance costs and/or import duties are not included in the price and are to be borne by the customer.

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not directly integrated as plugins but are embedded using an HTML link. This method ensures that when you visit a page on our website containing such buttons, no connection to Facebook's servers is made yet. If you click the button, a new browser window will open and load the Facebook page, where you can interact with the plugins after entering your login data (if necessary).

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For information on the purpose and scope of data collection, as well as the further processing and use of data by Facebook, and your related rights and privacy settings, please refer to Facebook's privacy policy:
https://www.facebook.com/policy.php

9.2 Google+ Plugins as Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not directly integrated as plugins but are embedded using an HTML link. This method ensures that when you visit a page on our website containing such buttons, no connection to Google's servers is made yet. If you click the button, a new browser window will open and load the Google+ page, where you can interact with the plugins after entering your login data (if necessary).

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For information on the purpose and scope of data collection, as well as the further processing and use of data by Google, and your related rights and privacy settings, please refer to Google's privacy policy:
https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin as Shariff Solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not directly integrated as plugins but are embedded using an HTML link. This method ensures that when you visit a page on our website containing such buttons, no connection to Instagram's servers is made yet. If you click the button, a new browser window will open and load the Instagram page, where you can interact with the plugins after entering your login data (if necessary).

Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For information on the purpose and scope of data collection, as well as the further processing and use of data by Instagram, and your related rights and privacy settings, please refer to Instagram's privacy policy:
https://help.instagram.com/155833707900388/

 

10) Online Marketing
10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Google tracks which ads are displayed in which browser via a cookie ID, thus preventing ads from being shown repeatedly. The processing is based on our legitimate interest in optimizing the marketing of our website according to Art. 6 para. 1 lit. f GDPR.

Additionally, DoubleClick can use cookie IDs to track so-called conversions related to ad requests. This occurs, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the use of marketing tools, your browser automatically establishes a direct connection to Google's servers. We have no influence on the extent or further use of the data collected by Google through the use of this tool, so we inform you based on our current knowledge: By integrating DoubleClick, Google receives the information that you have visited the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider collects and stores your IP address.

If you do not want to participate in this tracking procedure, you can disable cookies for conversion tracking by adjusting your browser settings to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads, though this setting will be deleted when you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookie settings and make adjustments. Finally, you can configure your browser to notify you about cookies and allow you to decide on a case-by-case basis whether to accept them or block cookies generally. Please note that if you decline cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with EU data protection standards.

For more information on DoubleClick by Google’s privacy policies, visit:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, in the context of Google AdWords, the conversion tracking service by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites through advertisements (so-called Google AdWords). We can assess the success of our individual advertising measures based on data from the campaigns. Our aim is to show you ads that are of interest to you, make our website more attractive to you, and achieve fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad displayed by Google AdWords. Cookies are small text files stored on your computer. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked the ad and was redirected to this page. Each Google AdWords customer receives a different cookie, which means that cookies cannot be tracked across AdWords customer websites. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed about the total number of users who clicked their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that allows personal identification of users. If you do not wish to participate in tracking, you can block the use of the Google conversion tracking cookie by adjusting your browser settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with EU data protection standards.

For more information on Google’s privacy policies, visit:
https://www.google.de/policies/privacy/

You can permanently disable cookies for ad settings by preventing them through an appropriate setting in your browser software or by downloading and installing the browser plugin available at:
https://www.google.com/settings/ads/plugin?hl=de

Please note that some functions of this website may not be available or may be limited if you disable the use of cookies.

 

11) Web Analytics Services
Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transmitted to a server in the USA and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by truncation and excludes direct personal identification. With this extension, your IP address is truncated by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting the settings in your browser software. However, please note that in this case, you may not be able to fully utilize all the features of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, on mobile devices or in browsers, please click the following link to set an opt-out cookie that will prevent future collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with EU data protection standards.

This website also uses Google Analytics for cross-device analysis of visitor flows, carried out via a User-ID. Upon the first visit to a page, the user is assigned a unique, permanent, and anonymized ID that is set cross-device. This enables interaction data from different devices and sessions to be assigned to a single user. The User-ID does not contain any personal data and does not transmit such data to Google.

The data collection and storage via the User-ID can be objected to at any time with future effect. To do this, you must deactivate Google Analytics on all the systems you use, for example, in a different browser or on your mobile device. You can deactivate this using a browser plugin from Google at
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, click the following link on mobile browsers or in other browsers to set an opt-out cookie that will prevent the collection of data by Google Analytics on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again):
Disable Google Analytics

For more information about Universal Analytics, please visit:
https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

 

12) Retargeting / Remarketing / Recommendation Advertising

Facebook Custom Audience through the Pixel Method
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This method is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures.

The collected data is anonymous to us, meaning it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing it to be linked to the respective user profile, and Facebook may use this data for its own advertising purposes, according to Facebook’s data use policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to serve advertisements on and off Facebook. To do this, a cookie may be stored on your computer for these purposes. These processing activities are only carried out with your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.

Consent for the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

To deactivate the use of cookies on your computer, you can configure your internet browser to prevent future cookies from being stored or delete existing cookies. However, disabling all cookies may result in some functions of our website no longer being available. You can also disable the use of cookies by third-party providers such as Facebook at the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the Google AdWords Remarketing features, allowing us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID based on the pages you have visited. The processing is carried out based on our legitimate interest in the optimal marketing of our website according to Art. 6 para. 1 lit. f GDPR.

Further data processing occurs only if you have agreed to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged in to Google during your visit to our website, Google will use your data in conjunction with Google Analytics data to create and define audience lists for cross-device remarketing. For this, your personal data is temporarily linked with Google Analytics data to create audience segments.

You can permanently disable the setting of cookies for ad personalization by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/onweb/

Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookie settings and adjust them. Additionally, you can set your browser to notify you when cookies are set and decide individually whether to accept them, or exclude the acceptance of cookies for specific cases or generally. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

For further information and the privacy policies regarding ads and Google, you can view them here:
https://www.google.com/policies/technologies/ads/

 

13) Rights of the Data Subject

13.1 The applicable data protection law grants you comprehensive rights (right to information and intervention) regarding the processing of your personal data, which we inform you about below:

  • Right of Access according to Art. 15 GDPR: You have the right to request information about your personal data processed by us, the purposes of processing, the categories of processed personal data, the recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint with a supervisory authority, the origin of your data if not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and intended consequences of such processing, as well as your right to be informed about the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries.

  • Right to Rectification according to Art. 16 GDPR: You have the right to request the immediate rectification of inaccurate data concerning you and/or the completion of incomplete data stored by us.

  • Right to Erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data, provided the conditions of Art. 17 para. 1 GDPR are met. This right does not apply, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to Restriction of Processing according to Art. 18 GDPR: You have the right to request the restriction of processing of your personal data as long as the accuracy of your data is disputed, if you refuse the erasure of your data due to unlawful processing and instead request the restriction of processing, if you need your data for the establishment, exercise, or defense of legal claims, after we no longer need the data for the purposes of processing, or if you have objected to processing on grounds relating to your particular situation, as long as it has not yet been established whether our legitimate reasons override yours.

  • Right to Notification according to Art. 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing, the controller is obligated to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to Data Portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us, in a structured, commonly used, and machine-readable format, or to request the transmission to another controller, where technically feasible.

  • Right to Withdraw Consent according to Art. 7 para. 3 GDPR: You have the right to withdraw any consent you have given to the processing of your data at any time with effect for the future. In the event of withdrawal, we will immediately erase the affected data, unless further processing is based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

  • Right to Lodge a Complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, place of work, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 Right to Object

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING MAY BE RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

 

14) Duration of Storage of Personal Data

The duration of the storage of personal data is determined based on the respective statutory retention periods (e.g., commercial and tax-related retention periods). After the expiration of the retention period, the relevant data will be routinely deleted, unless they are no longer required for the fulfillment of the contract or for the initiation of a contract and/or if we have no legitimate interest in further storing them.